songcraft , n :
(music) The practice or skill of crafting or composing songs. Today is designated International Music Day by the International Music Council to promote musical art among all sections of society, among other things. It was established in 1975 by violinist and conductor Yehudi Menuhin, who was President of the Council at the time.
Source http://handbookblogger.blogspot.com/2017/09/songcraft-word-of-day-for-october-1-2017.html
